As an email marketing consultant, I strategized content, drafted copy, and designed an email welcome series to improve audience engagement for the Legacy Reef Foundation in Hawaii.
As a sample of my work, you can read the first email in the series for people who just subscribed:
Sender: Legacy Reef Foundation
To: New email subscribers
Subject Line: Thank you for joining our community
Dear *|FIRST_NAME|* ,
Maybe you joined us because you’ve witnessed the bright colors of coral reefs dimming over the years.
Maybe it’s because you’re concerned about the impact of climate change on our oceans.
Or maybe it’s simply because you catch yourself daydreaming about swimming above vibrant coral and through schools of darting fish.
Whatever your reason, we’re glad you’re here. Saving our coral reefs starts with all of us taking action.
Threats to coral reefs are numerous and urgent, but we believe that it’s possible to protect and regenerate reefs. Through community engagement and education, we help people like you understand their role in reef conservation. At our coral restoration lab, tank farm, and nurseries, we’re witnessing what the future of healthy reefs can look like. Solutions are within reach.
Want to get involved? There’s a role for everyone:
Tour our community-based coral lab
Become a member and donate
Volunteer your time and talent, whether you are local or live somewhere outside Hawai’i
Finally, stand up for reefs in small but meaningful ways: use reef-safe sunscreen, limit plastic consumption, fish sustainably, and practice leave no trace principles when in the outdoors.
Thank you for being here. We couldn’t do our work without you.
Have a colorful day,
The Legacy Reef Foundation team